Our Team

Arena4finance offers online training, coaching and mentoring for both hospitality finance professionals and operational managers. We can help you to understand and interpret financial information and management accounts. We have a great team of experts on hand to meet all your professional development needs for improving hospitality management accounting skills and knowledge.

profile image

Debra Adams

Founder, arena4finance

A Chartered Management Accountant and a leading practitioner in developing courses for improving financial know how and commercial acumen in the service sectors. She is the author of the highly acclaimed textbook 'Strategic Management Accounting for the Hospitality, Tourism and Leisure Industries' now available here in 2nd edition. The third edition is to be published by Goodfellow Publishing in 2022.

Debra is a well known personality in the hospitality sector having worked with numerous companies across the sector.

She holds a number of senior roles including Trustee and Member of the Supervisory Board for the Institute of Hospitality. She was formerly Head of Professional Development at HOSPA for a number of years and previously a Council member of the British Association of Hospitality Accountants. Debra holds teaching posts at a variety of teaching institutions including Les Roches Hotel School, Switzerland and Glion Institute of Higher Education.

Debra leads a team of experts who can design and deliver courses and training to meet a range of professional development needs for all those seeking to learn more about hotel accounting practice.

profile image

Sue Callard

Learning Technologist

Following a career which commenced with a customer focused role with Disneyland Paris, followed by a period of time at Bournemouth University where she focused on the use of various learning tools, Sue now specialises in the application of Learning Technology to improve the learners experience.

She has been busy developing our new online platforms with elearning tools and content for deep learning and assessment. She has specialist knowledge in the use of a variety of learning tools including Moodle, Blackboard, Camtasia, Mahara, Questionmark and Dreamweaver.

profile image

Lucy Vierbergen

Learning Consultant

Having gained experience working with several different hospitality and tourism education establishments including the National Coastal Tourism Academy.

Lucy is a keen researcher and writer who is passionate about providing support and clear guidance on sustainable business practices to the hospitality industry. Lucy is focused on creating online content for arena4finance to engage, inform and inspire hospitality organisations.

profile image

Katie Hincks

Associate Learning Consultant

With expert skills in Hospitality finance and Hotel Management Accounting. Katie spent over eleven years working in financial roles at the Principal Hotel Group including Regional Financial Controller, before starting her own consultancy. Katie combines her financial expertise with a love of teaching and training and has added a Certificate in Education and Training to her accomplishments.

profile image

Clare Jeans

Accounting Administrator

Our lovely Clare looks after our administration, managing customer invoicing and payments to suppliers.